A popular Instagram app recently launched Reels feature that allows users to make short form videos creatively using editing features. Instagram now includes a section for Reels on the explore page which helps users can easily find your video at the top of the screen. Reports say that quick story telling videos gain popularity among audiences. So, just 15 seconds is enough time to capture the audience’s attention and entertain your followers. Plenty of brands are ready to use Instagram Reels’ marketing strategy to build their brand strongly. Here are the details of how to use Instagram Reels for your brand.
Share Educational Content
Through education content, though you would make content without mentioning your brand, you are going to make the awareness about your brand, which is a great way to promote your product or services. Here are the ideas about:
- How to use Instagram marketing campaign ads for small business
- 5 Steps to good decision making
- 6 simple steps to create your website
The interested audience watches your video and gets knowledge about these above things. After that, pair education content with a newsletter or lead magnets for your business. From these things, you could do Instagram Reels visitors to move your website to visit and then some of them become your customers or subscribers.
Share Behind The Scenes
When you share behind the scenes which shows your profile more authenticity and builds great relationships between you and your customers. For example, suppose you own a restaurant. In that case, you can share with your audience using vegetables or meat for cooking, customer’s reviews about your food, and how your chef cooks the food with cleanliness which makes your product have high quality.
Share Your Brand’s Story
Trust is the first and foremost thing as far as business and marketing is concerned. Like traditional marketing you need to build trust for your business in social media marketing as well. For this you can share who you are, how you started your business journey, about your products and so on. You can create an attractive video on reels to share all these and such a video would get ample Instagram reels views and makes your Instagram profile more popular. As a result, a strong connection is built between you and your audience who will stay with you forever.
You want to get more audience trust in your products, and so you should share who you are, where you start your journey, how you built your great business and every dynamic story about your brand. Telling more about your brand is a great way to build a bridge between you and your inspired audiences. After that, they share your video with their friends, and you get more Instagram Reels views for your business profile. If you have more engagement, your profile will become popular.
Creative content with high quality always has a high engagement rate. While you make your content with creativity which improves your content perspective among the people. If you are targeting young people and teenagers, Instagram Reels is the right place for your marketing because Instagram is enamored among Gen z and teenagers.
Track the result of engagement and experiment with more content which format is suitable for your work, and use the style for your Reels—making more videos to expose your brand easily. Many influencers and creators are using Reels to achieve their goals. While you need to expand your business skyrocket height, try to use creatively and get a lot of benefit from Instagram Reels.