Instagram is one of the engaging social media platforms for every individual and business to create, edit, and share images and videos.
Nowadays, many marketers use different social media platforms to promote and enhance their brand with a wider crowd.
Instagram is the fastest-growing platform to present your brand worldwide.
In this blog post, we’re sharing some valuable information for beginners to start their business on Instagram.
Let’s get elaborate.
1. Set An Instagram Business Account
On Instagram, there are two types of accounts. One is a User account, and the other one is a business profile. If you are a business owner, you can create an Instagram business account.
If you want to create a business profile, first, you need an Instagram user account.
Then you can switch your business account in the following procedure.
- Go to your profile page and tap the setting option
- Click account
- Tap switch to professional account
- Click the Business option and choose your industry
2. Draw A Complete Profile
The profile is one of the essential parts to present your brand as more authentic and professional. So, first, you can make your profile more attractive.
You can include your username as your brand name, profile image as your brand logo, and add some information about yourself or your company.
Instagram permits a maximum of 150 characters to make your Bio. you can include your website link and insert 1-2 hashtags relevant to your industry.
These things help to show your profile more attractive that will engage Instagram users to follow your account.
3. Share Valuable and Engaging Stories
The trending part of Instagram is it’s stories, and there are millions of trending stories live on this feed every day. Instagram stories appear only one day on the user’s screen. You can find these stories at the top of your screen when you enter the app.
You can add GIFs, polls, questions, as well as hashtags in your posts. Also, Instagram offers the best feature to share your Instagram story on Facebook directly. Therefore you don’t need to share twice on both platforms.
Here are some interesting reasons why you should use the stories feed. That is,
- It helps to increase your brand engagement
- Frequently growing your website traffic
- Helps to maximize your Instagram reach
4. Follow Consistency and Post Regularly
If you have great content to share on Instagram, but if you share your content when the audience is not active online. You will not generate your targeted audience, and also, your content will not reach a wider audience.
Therefore, you need to know the right time when your audience is available online. According to the research based on the 10 million Instagram stories, a great time to upload posts from Monday from 7 AM to 4 PM.
Moreover, you must post 1 or 2 content per day. If you share your content day by day, the audience will excerpt if you share your next post. It is also a great way to improve your stories.
5. Work With Social media Influencers to Expand Your Reach
Influencers play an important role in all social networks because they basically have a larger number of followers and highly engaging content.
Most of the brand’s campaign with Instagram influencers to reach out to new fans and followers.
If you want to increase your campaign to get more engagement for your posts, you can buy Instagram reach for your posts to present your profile more authentic and attractive. Even influencer marketing helps to increase the visibility of your posts all over the world. So, your posts get more engagement quickly based on the campaign.
6. Add Relevant Hashtags
Hashtags are responsible for your account reach, and it helps users to find and filter your content quickly. Instagram allows 30 hashtags per post, but less is more. The more hashtags you use, your posts will get a bad impression. So, you can use up to 5 to 6 hashtags per post. If you share a story relevant to your business, you can use branded hashtags like #business, #business marketing, etc.