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instagram

How To Use IGTV Successfully- Top 5 Tactics That Must Try

Posted by dalbecmongan on

Instagram has reached a great height; its monthly active users were about 1 billion. It is always looking forward to creating new ways to help business owners and marketers reach their customers and get people entertained. With lots of modifications, Instagram came up with a new feature, IGTV, which is also known as Instagram TV. It is a separate app, which is interlinked with the Instagram platform. 

Did you know? More than 200 million users visit at least one business profile. 

Video has become the most crucial tool for business marketing. So, every marketer must step into IGTV to promote their business in an effective way. Moreover, many marketers find it easy to market their business on IGTV. If you are new to IGTV and don’t know how to grow, here are some tips for using IGTV effectively.

Add Call-To-Action 

On IGTV, you have the opportunity to add clickable links to your desirable page. You can put your call-to-action in the description part, which helps to promote your business or brands. Tell your audience what they have to do after watching your video. Because some audience may read your description fully. Through ideal call-to-action, you can direct your audience to relevant content, website, or product. 

Quality Is Crucial Than Quantity

If you post quality videos, then you have more chances to receive audience engagement. Just like that, don’t create videos, research audience preference. Put yourself in their shoes so that you can easily understand your audience’s expectations and needs. Once you gather all those stuff, then plan your content ideas. Create with a purpose, add value to your content. 

Avoid extending your video length because people love to engage with short videos. By creating short videos, you can bring more engagement. If gaining audience interaction is your goal, you can buy IGTV comments, attracting audience attention. Before posting, ensure you have done proper editing. Use editing tools to edit your videos, give appealing titles and descriptions. Your video must be visually attractive. All those things help to increase your video quality. 

Be Super Active 

One of the best ways to hold your audience’s attention is by uploading videos frequently. IGTV is like a traditional TV, so you need to plan yourself similar to a TV producer. They will plan the entire program in advance and upload it one by one. You can try the IGTV series, which helps you to maintain constant engagement. Posting time is also important to gain engagement to your videos. Try to figure out your audience’s active time, then upload your content according to that particular timings.

Reuse Your Old Content

IGTV allows you to post old content that is posted anywhere on the internet. For instance, if you have popular content, which is already used on YouTube, you can reuse them in your IGTV channel. Before posting, ensure you have done proper editing according to the IGTV platform. Through this, you can obtain more engagement, and it helps to bring existing YouTube audiences to your IGTV channel. In this way, you can give new life to your great old content. 

 Connect With Your Audience 

Building a good relationship with your audience helps to construct trust and authenticity in your channel. Just try to give instant replies to your audience interaction. By the way, nowadays, people expect immediate responses to their questions. 

Conclusion 

IGTV is one of the best stages to share engaging videos. It is possible to upload both portrait and vertical videos. Once you publish your IGTV videos, cross-promote them on Instagram stories and feed to get maximum reach and engagement. 

Author Bio

Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.

instagram

Beginners Guide: How to Start Your Business on Instagram

Posted by dalbecmongan on

Instagram is one of the engaging social media platforms for every individual and business to create, edit, and share images and videos. 

Nowadays, many marketers use different social media platforms to promote and enhance their brand with a wider crowd. 

Instagram is the fastest-growing platform to present your brand worldwide. 

In this blog post, we’re sharing some valuable information for beginners to start their business on Instagram. 

Let’s get elaborate. 

1. Set An Instagram Business Account 

On Instagram, there are two types of accounts. One is a User account, and the other one is a business profile. If you are a business owner, you can create an Instagram business account. 

If you want to create a business profile, first, you need an Instagram user account. 

Then you can switch your business account in the following procedure. 

  • Go to your profile page and tap the setting option
  • Click account 
  • Tap switch to professional account
  • Click the Business option and choose your industry

2. Draw A Complete Profile 

The profile is one of the essential parts to present your brand as more authentic and professional. So, first, you can make your profile more attractive. 

You can include your username as your brand name, profile image as your brand logo, and add some information about yourself or your company. 

Instagram permits a maximum of 150 characters to make your Bio. you can include your website link and insert 1-2 hashtags relevant to your industry. 

These things help to show your profile more attractive that will engage Instagram users to follow your account. 

3. Share Valuable and Engaging Stories

The trending part of Instagram is it’s stories, and there are millions of trending stories live on this feed every day. Instagram stories appear only one day on the user’s screen. You can find these stories at the top of your screen when you enter the app. 

You can add GIFs, polls, questions, as well as hashtags in your posts. Also, Instagram offers the best feature to share your Instagram story on Facebook directly. Therefore you don’t need to share twice on both platforms. 

Here are some interesting reasons why you should use the stories feed. That is, 

  • It helps to increase your brand engagement
  • Frequently growing your website traffic 
  • Helps to maximize your Instagram reach

4. Follow Consistency and Post Regularly 

If you have great content to share on Instagram, but if you share your content when the audience is not active online. You will not generate your targeted audience, and also, your content will not reach a wider audience. 

Therefore, you need to know the right time when your audience is available online. According to the research based on the 10 million Instagram stories, a great time to upload posts from Monday from 7 AM to 4 PM. 

Moreover, you must post 1 or 2 content per day. If you share your content day by day, the audience will excerpt if you share your next post. It is also a great way to improve your stories. 

5. Work With Social media Influencers to Expand Your Reach 

Influencers play an important role in all social networks because they basically have a larger number of followers and highly engaging content. 

Most of the brand’s campaign with Instagram influencers to reach out to new fans and followers. 

If you want to increase your campaign to get more engagement for your posts, you can buy Instagram reach for your posts to present your profile more authentic and attractive. Even influencer marketing helps to increase the visibility of your posts all over the world. So, your posts get more engagement quickly based on the campaign.

6. Add Relevant Hashtags

Hashtags are responsible for your account reach, and it helps users to find and filter your content quickly. Instagram allows 30 hashtags per post, but less is more. The more hashtags you use, your posts will get a bad impression. So, you can use up to 5 to 6 hashtags per post. If you share a story relevant to your business, you can use branded hashtags like #business, #business marketing, etc.