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4 Articles

instagram

How To Use Instagram Reels To Get More Traffic And Increase Sales

Posted by dalbecmongan on

A popular Instagram app recently launched Reels feature that allows users to make short form videos creatively using editing features. Instagram now includes a section for Reels on the explore page which helps users can easily find your video at the top of the screen. Reports say that quick story telling videos gain popularity among audiences. So, just 15 seconds is enough time to capture the audience’s attention and entertain your followers. Plenty of brands are ready to use Instagram Reels’ marketing strategy to build their brand strongly. Here are the details of how to use Instagram Reels for your brand.

Share Educational Content

Through education content, though you would make content without mentioning your brand, you are going to make the awareness about your brand, which is a great way to promote your product or services. Here are the ideas about:

  • How to use Instagram marketing campaign ads for small business
  • 5 Steps to good decision making
  • 6 simple steps to create your website

The interested audience watches your video and gets knowledge about these above things. After that, pair education content with a newsletter or lead magnets for your business. From these things, you could do Instagram Reels visitors to move your website to visit and then some of them become your customers or subscribers.

Share Behind The Scenes 

When you share behind the scenes which shows your profile more authenticity and builds great relationships between you and your customers. For example, suppose you own a restaurant. In that case, you can share with your audience using vegetables or meat for cooking, customer’s reviews about your food, and how your chef cooks the food with cleanliness which makes your product have high quality.

Share Your Brand’s Story

Trust is the first and foremost thing as far as business and marketing is concerned. Like traditional marketing you need to build trust for your business in social media marketing as well. For this you can share who you are, how you started your business journey, about your products and so on. You can create an attractive video on reels to share all these and such a video would get ample Instagram reels views and makes your Instagram profile more popular. As a result, a strong connection is built between you and your audience who will stay with you forever.

You want to get more audience trust in your products, and so you should share who you are, where you start your journey, how you built your great business and every dynamic story about your brand. Telling more about your brand is a great way to build a bridge between you and your inspired audiences. After that, they share your video with their friends, and you get more Instagram Reels views for your business profile. If you have more engagement, your profile will become popular. 

The Takeaway

Creative content with high quality always has a high engagement rate. While you make your content with creativity which improves your content perspective among the people. If you are targeting young people and teenagers, Instagram Reels is the right place for your marketing because Instagram is enamored among Gen z and teenagers. 

Track the result of engagement and experiment with more content which format is suitable for your work, and use the style for your Reels—making more videos to expose your brand easily. Many influencers and creators are using Reels to achieve their goals. While you need to expand your business skyrocket height, try to use creatively and get a lot of benefit from Instagram Reels.

TikTok

Skyrocket Your TikTok Engagement Rate:5 Tactics That Everyone Must Check

Posted by dalbecmongan on

If you want to skyrocket your engagement rate on TikTok?

Does nothing work? In this article, you will see a few techniques, which help increase your engagement rate.

TikTok is one of the booming social media apps. It allows the users to create short musical videos. Did you know? TikTok has more than 800 million monthly active users. Either if you are a marketer or an individual, engagement is the key to success. Not only on TikTok but also on all other social media, engagement is a crucial factor. Depending on your account, you have to plan strategies or plans to generate an engagement rate.

In this article, you are going to learn some of the tactics to boost your engagement rate on TikTok,

Are you ready to get started?

Figure Out From Audience

Once you open the app, there are hundreds of personalized videos waiting for you. You can’t satisfy everyone on TikTok. Moreover, you have a massive number of people. That’s why it’s essential to focus your target audience alone. Just have a look at your competitor’s profile or account, which is related to your account. Check how they post their content and how they express it. Notice what kinds of content they are targeting. From this, you can have some idea about reaching your target audience. 

You can even find people who are interested in your business. Once you spot them, follow them and engage with their content. Make use of TikTok analytics to know about your target audience.

Come Up With New Challenge 

TikTok is full of trends and challenging videos. Moreover, people love to participate and engage with challenges. Create your own challenges, ensure it must be funny and straightforward, it encourages others to do it. If your challenges went well, they would get featured on the “for you” page. Then you will get the maximum engagement rate and receive audience interaction. Moreover, you can consider Bouxtie TikTik fans to attain more reach and audience attention. If your one video got viral, then you can start posting all kinds of content, including your personal brand. That way, you can build brand awareness and popularity.

Add Right Hashtags

Hashtags are playing a significant role in finding your content in this big ocean. When you use specific hashtags, it’s easy for the audience to spot your content depending on your content. If you use general or irrelevant hashtags, your content will disappear in the crowd. 

For instance, if you create videos with your dog, use hashtags like #doglove #pet. Also, don’t forget to use the hashtags #foryou or #fyp.

Keep your eye on trending and popular hashtags. Try to use those hashtags in your content. 

Pay Attention To Trending Songs 

Every week, TikTok will come up with trending songs. If you are creating videos on that particular song, sure you get noticed and even appear on the “for you” page. You will see a new challenge or music that frequently appears on the “for you” page every other day.

Maintain Maximum Presence 

Sure, you will get paid if you post content frequently daily. Suppose if you are a starter with no followers, but your post regularly slowly, you will grow your account. Try to post engaging content, don’t get afraid to be funny. When you offer something new that one has tried till now, it is one of the great ways to grow on TikTok.

Conclusion 

I think now you know how to increase your engagement rate. Post regularly, go with trends, make use of trending and viral videos. Interact with your audience, which is an effective way to expand your engagement rate. I hope this article finds useful for you to increase your engagement rate.

instagram

How To Use IGTV Successfully- Top 5 Tactics That Must Try

Posted by dalbecmongan on

Instagram has reached a great height; its monthly active users were about 1 billion. It is always looking forward to creating new ways to help business owners and marketers reach their customers and get people entertained. With lots of modifications, Instagram came up with a new feature, IGTV, which is also known as Instagram TV. It is a separate app, which is interlinked with the Instagram platform. 

Did you know? More than 200 million users visit at least one business profile. 

Video has become the most crucial tool for business marketing. So, every marketer must step into IGTV to promote their business in an effective way. Moreover, many marketers find it easy to market their business on IGTV. If you are new to IGTV and don’t know how to grow, here are some tips for using IGTV effectively.

Add Call-To-Action 

On IGTV, you have the opportunity to add clickable links to your desirable page. You can put your call-to-action in the description part, which helps to promote your business or brands. Tell your audience what they have to do after watching your video. Because some audience may read your description fully. Through ideal call-to-action, you can direct your audience to relevant content, website, or product. 

Quality Is Crucial Than Quantity

If you post quality videos, then you have more chances to receive audience engagement. Just like that, don’t create videos, research audience preference. Put yourself in their shoes so that you can easily understand your audience’s expectations and needs. Once you gather all those stuff, then plan your content ideas. Create with a purpose, add value to your content. 

Avoid extending your video length because people love to engage with short videos. By creating short videos, you can bring more engagement. If gaining audience interaction is your goal, you can buy IGTV comments, attracting audience attention. Before posting, ensure you have done proper editing. Use editing tools to edit your videos, give appealing titles and descriptions. Your video must be visually attractive. All those things help to increase your video quality. 

Be Super Active 

One of the best ways to hold your audience’s attention is by uploading videos frequently. IGTV is like a traditional TV, so you need to plan yourself similar to a TV producer. They will plan the entire program in advance and upload it one by one. You can try the IGTV series, which helps you to maintain constant engagement. Posting time is also important to gain engagement to your videos. Try to figure out your audience’s active time, then upload your content according to that particular timings.

Reuse Your Old Content

IGTV allows you to post old content that is posted anywhere on the internet. For instance, if you have popular content, which is already used on YouTube, you can reuse them in your IGTV channel. Before posting, ensure you have done proper editing according to the IGTV platform. Through this, you can obtain more engagement, and it helps to bring existing YouTube audiences to your IGTV channel. In this way, you can give new life to your great old content. 

 Connect With Your Audience 

Building a good relationship with your audience helps to construct trust and authenticity in your channel. Just try to give instant replies to your audience interaction. By the way, nowadays, people expect immediate responses to their questions. 

Conclusion 

IGTV is one of the best stages to share engaging videos. It is possible to upload both portrait and vertical videos. Once you publish your IGTV videos, cross-promote them on Instagram stories and feed to get maximum reach and engagement. 

Author Bio

Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.

instagram

Beginners Guide: How to Start Your Business on Instagram

Posted by dalbecmongan on

Instagram is one of the engaging social media platforms for every individual and business to create, edit, and share images and videos. 

Nowadays, many marketers use different social media platforms to promote and enhance their brand with a wider crowd. 

Instagram is the fastest-growing platform to present your brand worldwide. 

In this blog post, we’re sharing some valuable information for beginners to start their business on Instagram. 

Let’s get elaborate. 

1. Set An Instagram Business Account 

On Instagram, there are two types of accounts. One is a User account, and the other one is a business profile. If you are a business owner, you can create an Instagram business account. 

If you want to create a business profile, first, you need an Instagram user account. 

Then you can switch your business account in the following procedure. 

  • Go to your profile page and tap the setting option
  • Click account 
  • Tap switch to professional account
  • Click the Business option and choose your industry

2. Draw A Complete Profile 

The profile is one of the essential parts to present your brand as more authentic and professional. So, first, you can make your profile more attractive. 

You can include your username as your brand name, profile image as your brand logo, and add some information about yourself or your company. 

Instagram permits a maximum of 150 characters to make your Bio. you can include your website link and insert 1-2 hashtags relevant to your industry. 

These things help to show your profile more attractive that will engage Instagram users to follow your account. 

3. Share Valuable and Engaging Stories

The trending part of Instagram is it’s stories, and there are millions of trending stories live on this feed every day. Instagram stories appear only one day on the user’s screen. You can find these stories at the top of your screen when you enter the app. 

You can add GIFs, polls, questions, as well as hashtags in your posts. Also, Instagram offers the best feature to share your Instagram story on Facebook directly. Therefore you don’t need to share twice on both platforms. 

Here are some interesting reasons why you should use the stories feed. That is, 

  • It helps to increase your brand engagement
  • Frequently growing your website traffic 
  • Helps to maximize your Instagram reach

4. Follow Consistency and Post Regularly 

If you have great content to share on Instagram, but if you share your content when the audience is not active online. You will not generate your targeted audience, and also, your content will not reach a wider audience. 

Therefore, you need to know the right time when your audience is available online. According to the research based on the 10 million Instagram stories, a great time to upload posts from Monday from 7 AM to 4 PM. 

Moreover, you must post 1 or 2 content per day. If you share your content day by day, the audience will excerpt if you share your next post. It is also a great way to improve your stories. 

5. Work With Social media Influencers to Expand Your Reach 

Influencers play an important role in all social networks because they basically have a larger number of followers and highly engaging content. 

Most of the brand’s campaign with Instagram influencers to reach out to new fans and followers. 

If you want to increase your campaign to get more engagement for your posts, you can buy Instagram reach for your posts to present your profile more authentic and attractive. Even influencer marketing helps to increase the visibility of your posts all over the world. So, your posts get more engagement quickly based on the campaign.

6. Add Relevant Hashtags

Hashtags are responsible for your account reach, and it helps users to find and filter your content quickly. Instagram allows 30 hashtags per post, but less is more. The more hashtags you use, your posts will get a bad impression. So, you can use up to 5 to 6 hashtags per post. If you share a story relevant to your business, you can use branded hashtags like #business, #business marketing, etc.